In 2023, TikTok has consolidated its position as one of the most influential social networks , with 1.5 billion monthly active users and is expected to reach two billion by the end of 2024. The United States leads the number of users with 113 million, followed by Indonesia with 110 million, Brazil with 82 million and Mexico with 58 million. Therefore, getting followers on TikTok has become more than important buy real tiktok comments, since since it appeared, many companies have turned to this social network to increase their chances of reaching a large audience in an authentic and relevant way, thus achieving a considerable increase in sales.
However, to succeed on TikTok it is necessary to have a number of followers who follow your profile and interact with your content. But… How do you get followers on TikTok?
In this post we tell you how to increase your followers and in this way build a community on this social network.
TikTok Marketing Trends for 2024
The global TikTok community has entered a new era of trust, sharing personal and real stories that reflect significant changes in their lives. Marketing trends in 2024 focus on three macro forces: actionable entertainment, creating space for joy, and community-built ideals.
Actionable Entertainment : Ads on TikTok should be entertaining, personalized, and uplift viewers’ moods to capture attention and gain trust.
Creating Space for Joy : Post-pandemic, people seek to create meaningful spaces for themselves, prioritizing joy in all its forms. Humor and audio trends are key to connecting with users and providing them with a light respite.
Community-Built Ideals : TikTok has become a collection of hyper-personal spaces where people explore their passions. Trends make it easy to connect and explore, like looking for specific dating or parenting advice.
Tips to get followers on TikTok
It is essential, as in other social networks , that when starting on TikTok you have good content planning . You must think about what you are going to do, learn choreography, choose the music, edit the videos, follow the trends…
Furthermore, if you follow these tips that we are going to tell you, you put in the desire, you are motivated and you create quality content daily, you will get hundreds or even thousands of followers in a short time!
1. Create an attractive profile
It is the first step that you should take into account because the first thing that users will see when accessing your account is the profile. Therefore, you must create an attractive profile that attracts the attention of users. By 2024, effective customization of your profile on TikTok is essential. The profile image should convey what you want to communicate to the TikTok community. As for the bio, best practices suggest something descriptive that makes it clear what your account is about. Establishing your identity or persona is also key, which could mean demonstrating a unique talent or sharing special knowledge. Consider writing a mission statement to help outline the type of videos you want to create.
How to have a good profile on TikTok?
Your profile must have a high-quality image that defines you and is visually striking to attract users’ attention. Remember that both your content and your profile have to be in line with your target audience.
Choose the username . To make it easy for them to find you, you should have a simple and short name. However, if you already have other social networks, the most logical thing is that you use the same username as the other social networks to make it easier for the user to find you on this social network.
Describe yourself in the bibliography . This is a key point so that users know what your account is about. In it you will have to add all the information that you consider necessary so that they know what your account is about. As a tip, use icons to make it more eye-catching.
2. Create content daily
To create content on Instagram, you need to be attentive to the current trends of the social network to get followers on TikTok and thus be able to achieve greater reach so that more users can get to know you. It is very important that the content you upload is daily or at least 5 videos a week. All the content you upload must be of quality, record original video and differentiate yourself from the rest.
Learn more tips on how to upload optimized content to TikTok
Talk to a specific audience: Identify and engage with niche communities, which are like a dedicated fan base and will actively interact with your content.
Be authentic: Find a tone that works for your brand personality and resonates with your target audience.
Optimize your recording environment: Think about your content in a 9×16 vertical format, which is what works best on TikTok. Experiment with interesting transitions and camera angles.
Be Original: While using trending audio is helpful for reach, creating original content is equally important.
Include the public in your creation process: Share behind-the-scenes images or challenges overcome.
Use TikTok editing tools: Many creators edit directly in the app to make their content feel native to TikTok.
Provide value to your audience: Don’t use the platform just for advertising. Instead, focus on entertaining or educating your audience.
Create a script for TikTok: Remember that content on TikTok moves fast, so highlight powerful phrases and key points.
3. Interact with other users
It’s not just enough to upload content, you must interact with other accounts (like, comment, follow accounts…) Get noticed on TikTok and let them know that you exist!
And you will wonder… Which users do I interact with? It’s simple, with those users who are part of your target audience. But to easily get followers, we also advise you to follow and interact with popular accounts that fit your values and thus have the possibility of being seen by a greater number of users.
4. Publish your videos during busiest hours
Millions of videos are uploaded on TikTok daily. In order for your video to be seen by your users, you must keep in mind that there are different times in which if you publish your video it will be seen by a greater percentage of users.
Generally, the busiest hours are mid-morning at 11:00 a.m. or afternoons at 8:00 p.m. However, each account has a different target audience, so we recommend that you study your audience and know when they are active on TikTok.
5. Participate in viral challenges to gain followers on TikTok
Something that is very characteristic of this social network are viral challenges , they consist of videos that are popular either for a specific song, a dance or a challenge. You can also create your own challenge and go viral on TikTok. Of course, in each challenge you do, don’t forget to put the popular hashtags in the video.
6. Use trending songs
Every day new songs appear that become a trend on this social network. When you are going to create a video you have to keep in mind that you must use songs that are currently trending on TikTok . Because? Because this way you will be able to appear in the first videos of users when they enter the social network and you will be able to be seen by more people.
7. Share your content on other social networks
If you already have your own audience on other social networks , it is recommended that all the content you upload to TikTok be shared on the rest of the networks. This way your entire audience will know that you have TikTok and you will get your users from other social networks to follow you on this social network.
8. Have fun creating your own content
It is very important that everything you do on this social network is with enthusiasm and motivation. The user must see that you are friendly and that you are having fun creating your content in order to entertain your audience. If your users have fun with your videos, you will get them to pay attention to your account to see if you have uploaded new content and even your own users can spread your video on their social networks and expand your views by gaining new followers on your TikTok account.