When you run an oil change shop, you know you have to constantly work to attract new customers and keep your current customers coming back.
Fortunately, social media offers an exceptionally easy way to organize your marketing efforts to get the most bang for your buck.
By using just a few key strategies, you can optimize your social media marketing program to deliver incredible results for your operation. That’s why we’ve compiled this short list of the best tips for your oil change shop social media marketing plan buy facebook comments.
1. KEEP YOUR PROFILES OPTIMIZED
Every profile you manage for your oil change shop should be fully optimized, year-round. This means your Twitter, Facebook, LinkedIn, YouTube, and Instagram accounts should be up to date with the latest information about your business. This includes phone numbers, hours of operation, your address, and anything else you update in your Google My Business listing.
Additionally, you should always include calls to action such as links to your other online platforms. This way, if someone wants to learn more about your business or services, they will go directly to your website. If you want to see a useful video on vehicle maintenance, you can watch it on their YouTube channel. A proper call to action can almost double the effectiveness of your social media posts.
This strategy is the best way to consistently drive engagement and keep your online reach busy with new visitors who could become customers.
2. SCHEDULE SMARTLY IN ADVANCE
Each social media platform includes useful tools to provide you with data on the performance of your posts. With that information in mind, you can create goals for your posts and schedule them at specific times on specific days.
Most platforms also allow you to schedule your posts well in advance. Seasonal posts about spring oil change specials or the best oil to use in the summer months are easily structured months in advance.
We recommend that you create a calendar of the content you want to share with followers over the next few months or the entire year to ensure you have a detailed plan of action. This way you won’t repeat posts or bore your audience.
Ready to create a marketing calendar? Check out some of these useful templates, apps, and tools:
3. CREATE COMPELLING AND ENGAGING CONTENT
When you create a post, make sure it catches their attention. The content should be interesting, informal, useful and relevant to the industry. You can talk about yourself sometimes, but try to focus on what your customers and prospects want or need to hear .
Share important industry information, new services, vehicle care and maintenance tips, funny memes and gifs, and use hashtags whenever possible. Getting ahead of the curve on a trending hashtag is a great way to generate more engagement with your posts and profiles.
Remember that attention spans are shorter than ever. Social media posts should communicate information as quickly as possible in image form or with links to longer content. Photos dramatically increase the likelihood that someone will engage with your content, and links provide more depth to your posts.
4. POST FREQUENTLY WHERE IT MATTERS MOST
Part of being active on social media is knowing when and where to post . On social platforms like Twitter, your oil change shop account may be posted once or twice, every day. On Facebook, where nearly two-thirds of American adults are active , you may only want to post a few times a week.
When creating a schedule for your posts, you should focus on the topics you want to alternate between over the course of the year. Some of those posts will be top idea posts that can be shared on Facebook and LinkedIn to generate the most interest. Smaller, branching posts that fill out the topic in greater depth can be shared on Twitter, and relevant infographics or videos can be posted on Instagram or YouTube.
If your followers are interested in learning more, remember to use calls to action to link them to relevant posts on your website or other social media platforms.
5. HIGHLIGHT SPECIAL PROMOTIONS
Are you running a special promotion on oil changes next month? If you don’t advertise them on your social media profiles, your past and potential clients may never find out about it.
Whether it’s a coupon they can print out and bring to your store or a simple code they can enter on your website, promotions are a phenomenal way to generate more business.
There’s a reason why 73% of marketers believe their social media marketing efforts have been in some way very effective . By leveraging social media, you’ll get more business from your promotions and have more ideas and incentives to create future offers.